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NBA / Royalty Is Big
During my time at Am I Collective (South Africa), we had the opportunity to partner with the NBA
for this campaign, which featured Spike Lee as its spokesperson and included the creation of three different posters featuring the three biggest stars of that season.The campaign efforts included guerrilla marketing, billboards, and a TV ad in which one of these posters made a star appearance.
Client
NBA
The distinctive feature of each poster is the craftsmanship that went into it, from the handmade textures that were first created on paper and then digitally superimposed to create the different compositions.
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