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Oracle Lunar Year '23
Together with the Global Seasons Team, we have created a visual message that is very identifying and empathetic for the Asian community in such an important celebration. The Lunar Year card is essential for the Oracle community, and this year, through iconic elements and explosive colors, human resources were able to reflect the needed cultural identity.
Client
Oracle
Red is a vital color in the lunar year celebrations, and this is why it took great prominence in this composition, which has as its main actor the head of a dragon.
As part of the efforts to amplify this celebration, the logistics team helps us create swag and animations to achieve a cohesive and unique design with many cultural meanings.
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