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Oracle AW
As part of the Oracle Anywhere Workforce campaign, I created a system of characters representing each industry's essence. Together with the Workforce team, we generated specific scenes that reflect the soul and spirit of each sector in which Oracle helps
to perform better.
Client
Oracle
This redesign of the illustration style applied to characters was based on having a style with more personality and generating more empathy through emotion and human interaction.
All these scenes and characters were part of an effort in different corporate channels, such as social media, ebooks, events, conferences, and mobile interactions.
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